Uniform Signage and Wayfinding Design Manual Prepared by Milone & MacBroom For the Naugatuck Valley Council of Governments November 2016 NRG SIGNAGE DESIGN MANUAL | ii Project Team: Naugatuck Valley Council Governments 49 Leavenworth Street, 3rd Floor Waterbury CT, 06702 www.nvcogct.org Mark Nielsen, Director of Planning Aaron Budris, Senior Regional Planner Max Tanguay-Colucci, Regional Planner Ben Muller, Transportation Planner I Naugatuck River Greenway Steering Committee Co-Chairs: Chuck Berger, Town of Watertown Ingrid Manning, Community Volunteer Jack Walsh, City of Derby Naugatuck River Greenway Steering Committee Reviewers Vicki Barnes, Town of Watertown Liz Falzone, Town of Beacon Falls Joan Kirchner, Town of Harwinton Rista Malanca, City of Torrington Rich Minnick, Town of Beacon Falls Dominic Sorrentino, Town of Beacon Falls Kevin Zak, Naugatuck River Revival Group Special thanks to John Monroe of the National Park Service (retired) who was critical to the vision and planning for this guide. Design Consultant: Milone & MacBroom, Inc. 99 Realty Drive, Cheshire, CT 06410 Michael Doherty, PLA, ASLA Lan Ma Acknowledgments Acknowledgments Section | Preface: NRG SIGNAGE DESIGN MANUAL | iii This guide was developed with a grant provided by the U.S. Department of Transportation Federal Highway Administration under the Recreational Trails Program. The grant was administered by the Connecticut Department of Energy and Environmental Protection. Additional matching funds were provided through the Unified Planning Work Programs of the Central Naugatuck Valley MPO and the Greater Bridgeport and Valley MPO (Valley planning region) and funds provided from the USDOT Federal Highway Administration, the USDOT Federal Transit Administration, the Connecticut Department of Transportation and by contributions from member municipalities of the Naugatuck River Greenway Steering Committee and Naugatuck Valley Council of Governments. The opinions, findings, and conclusions expressed in the report are those of the Naugatuck River Greenway Steering Committee and Naugatuck Valley Council of Governments, and do reflect the official views of the CTDOT and the USDOT. Funding Funding Section | Preface: NRG SIGNAGE DESIGN MANUAL | iv Introduction ………………………………………………………… 1 Overview …………………………………………………………….. … 1 The Naugatuck River Greenway …………………………………………….. 3 Signage Implementation ………………………………………………….. 4 Graphic Standards ………………………………………………….. 5 Fonts …………………………………………………………….. ……. 6 Color Palettes ……………………………………………………………. 9 NRG Logo …………………………………………………………….. .. 11 Universal Symbols ……………………………………………………….. 13 Sign Standards ……………………………………………………. 15 Confidence Marker ………………………………………………………. 16 Trailhead Wayfinding …………………………………………………….. 19 Trailhead Kiosk ………………………………………………………….. 21 Trail & Roadside Wayfinding ………………………………………………. 23 Interpretive Waysides …………………………………………………….. 28 Banners ……………………………………………………………… … 31 Temporary Signs ………………………………………………………… 33 Sign Templates ……………………………………………………. 34 Site Selection ……………………………………………………… 50 Sign Installation …………………………………………………… 52 Sign Materials …………………………………………………….. 55 Sign Details ………………………………………………………. 56 Sign Maintenance …………………………………………………. 64 Table of Contents Table of Contents Section | Preface: NRG SIGNAGE DESIGN MANUAL | 1 Overview Overview This manual is intended to guide the planning, design, installation, and maintenance of signage along the route of the Naugatuck River Greenway (NRG) and to formalize a standardized branding policy for the entire greenway. The NRG is a planned 44-mile corridor following the Naugatuck River from Torrington to Derby that will be connected by a multiuse bicycle and pedestrian trail. Oversight of design and construction of the NRG is generally being conducted at the local level, with the 11 host municipalities along the river responsible for completing sections of trail within their respective towns. The Naugatuck River Greenway Steering Committee (NRGSC) was formed to help coordinate trail development in 2008. The committee is administered by staff at the Naugatuck Valley Council of Governments (NVCOG), and consists of representatives from all 11 trail communities along with federal, state and regional partners and other stakeholders. Since much of the planning and construction will be implemented at the local level, the materials, feel and look of the trail may undoubtedly vary from town-to-town based on local needs and desires. Regardless of these differences, it is important to emphasize that the NRG is a single entity that will traverse 11 communities. Visitors to the completed trail should know that they are on a section of the NRG, and be met with a familiar system of signage and wayfinding no matter which town they are in. The NRGSC recognized that a well designed and implemented unified brand and signage program was critical to the continuity of the NRG. With support and assistance from the NRGSC, NVCOG applied for and received a Recreational Trails Program grant through the Connecticut Department of Energy and Environmental Protection (CT DEEP) to fund the development of this “Uniform Signage and Wayfinding Design Manual .” To rrin gto n Lit c h fie ld H arw in to n B urli n g to n Ply m outh B ris to l Th om asto n M orris B eth le h em W ate rto w n W olc o tt W ate rb ury W oodbury M id dle b ury So uth bury N ew to w n Nau gatu ck O xfo rd P ro sp ect Ch esh ir e B eaco n F a lls B eth an y Se ym our W oodbrid ge A nso nia D erb y Sh elt o n O ra n ge N ew H ave n G osh en W in ch este r Can to n C re d it s : N VCO G, C T D EEP, E sri, H ERE, D eLo rm e, M ap m yIn dia , © O pen Str e etM ap c o ntrib uto rs , a n d t h e G IS u se r c o m munit y C T M A NY RI M ap E xte n t I 0 510 2 .5 M ile s N au gatu ck R iv er G re en w ay O pen T ra il S ectio nU nd er D esig n / C onstru ctio nPla n ned T ra il Se ctio n Section | Introduction: NRG SIGNAGE DESIGN MANUAL | 2 Overview Overview This manual is intended to be used by municipalities and organizations along the greenway route to ensure that individually produced signs follow a common theme and that the NRG is identifiable along its route. Towns and organizations are asked and expected to adhere to the standards set forth in this guide. The manual has been developed and designed to be flexible so that communities may adapt content, audience or situation, and to allow some personalization. The templates that accompany this guide include approved fonts, branding and layouts pre- loaded, and were designed to make sign development easy, but with the ability to build on the basic templates to make more complex signage while retaining continuity between signs. Sign templates, fonts, and logos can be obtained by contacting NVCOG. Signs developed using these guidelines will provide for confident wayfinding along the trail, and will also introduce new users to the trail and introduce those on the trail to attractions, facilities, and businesses in the communities along the route. Well-designed interpretive signs will also educate trail users about natural and cultural features along the trail, and the history of the river and river communities. Overall, properly designed signage will provide for a safe, enjoyable, and informative user experience, and help integrate the trail into the communities through which it will pass. Section | Introduction: NRG SIGNAGE DESIGN MANUAL | 3 When complete, the NRG will follow the Naugatuck River for approximately 44 miles, and will link 11 municipalities, help reclaim the Naugatuck River for recreation, provide an alternate mode of transportation, support tourism and economic development in the region, and improve the quality of life of valley residents. The NRG will start in Torrington and follow the river south through Litchfield, Harwinton, Thomaston, Watertown, Waterbury, Naugatuck, Beacon Falls, Seymour, Ansonia and Derby. As of 2016, there are five sections of NRG open to the public representing approximately 10% of the total length of planned trail with additional sections in various phases of design with plans for construction in the coming years. Long dismissed as a polluted and dead river due to a legacy of industrial abuse, the Naugatuck River has made a remarkable comeback over the last several decades, and is increasingly a destination for anglers, paddlers and sightseers. The NRG will provide access and reconnect communities to the river that have historically turned their backs on it, with waterfront promenades, overlooks, boat launches, and fishing access points all figuring into greenway plans. The multiuse trail will provide a high quality and attractive corridor that will accommodate both walkers and persons riding a bicycle safely. The communities along the Naugatuck River are also recovering from the loss of the industrial base that grew up along the river and once drove local economies. The NRG is envisioned as one way to help communities reclaim the river as a driver of local economies and a way to improve local quality of life. The NRG will draw sightseers, cyclists and recreationalists to the valley, and will provide opportunities for local businesses to capitalize on this increased tourist traffic. At the same time, the NRG will give local residents a multiuse trail to recreate on rather than travelling to trails elsewhere, and will improve the health and quality of life of those who use it. Since many of the communities along the trail route are in close proximity to each other, the trail will provide a safe and convenient non-motorized alternative for commuting in the valley for those who cannot or would rather not use a personal motor vehicle or public transit. These benefits have already been borne out on open sections of NRG, as the trail has become a popular destination and meeting place among residents and non-residents alike, and as a means for transportation. These economic and quality of life benefits will increase as more trail sections are built. These signage guidelines have been designed to help design signs that will maximize these benefits for NRG communities. The Naugatuck River Greenway The Greenway Section | Introduction: NRG SIGNAGE DESIGN MANUAL | 4 Signage Implementation This manual was developed to assist NRG municipalities and partners in the development and installation of various signs to be used along the NRG route. Signage templates, graphics, fonts and logos can be obtained free of charge from NVCOG. Signage should be developed in consultation with the NRGSC. The Steering Committee will review and guide sign plans to ensure that signage guidelines are adhered to, that content is appropriate and properly presented, and that signs are installed at proper locations. Some assistance and guidance for signage design may be offered on a case by case basis by NVCOG staff. While each town or partner is ultimately responsible for their signage, collaboration with regional partners will be critical in the development of a unified signage program. NVCOG will maintain an inventory of all NRG signage. Once signs are installed, please submit to NVCOG a list of all signs with sign type, a summary of content, GPS coordinates, a written location description, and a photograph of the installed sign. The inventory will be published as an interactive online map. It is recommended that signage be incorporated in the design and construction phases of trail development. Construction funding should be used to purchase and install a full suite of signage along each trail section. This will ensure that proper signage is in place when the trail section opens to the public, and will avoid the need for additional funding to design and purchase signs. All signs are inherently temporary. Even the most durable sign will eventually fade, rust, break down or be targeted by vandals and need to be replaced. Sign content will ultimately become outdated, businesses and attractions noted on signs may move, or new topics may be the desired focus of new signs. Partners should plan for this and establish a program to periodically inspect signs for wear or damage, and develop an ongoing replacement program to keep signs fresh and up to date following these guidelines. Partners with existing signs along the NRG that predate this guide should incorporate the new standards when replacing their sign stock. While this manual focuses on specialized information, wayfinding and route designation signage related to the Naugatuck River Greenway, it is also necessary to ensure that the signs be installed in accordance to state and federal guidelines. The federal Manual on Uniform Traffic Control Devices (MUTCD) defines the “standards used by road managers nationwide to install and maintain traffic control devices on all public streets, highways, bikeways, and private roads open to public travel. The MUTCD is published by the Federal Highway Administration (FHWA) under 23 Code of Federal Regulations (CFR), Part 655, Subpart F.” This manual should be consulted to ensure consistency in the installation and placement of NRG-related signage and avoid any contradictory messages. Implementation Section | Introduction: NRG SIGNAGE DESIGN MANUAL | 5 In order to present a unified identity for the Naugatuck River Greenway, it is important that signage and other outreach materials have a unified look and feel. Critical to that goal are standardized graphic standards. These standards are designed to take the guesswork out of sign design by pre-selecting the form of design elements that can be used, while ensuring that signs developed by different people at different times will still have a common feel. This manual presents graphic standards for the following elements: • Fonts • Color Palettes • Logos • Symbology By following the standards presented in this section, sign designers can streamline the design process while ensuring that the finished product is identifiable, familiar, and easy to read for trail users. Graphic Standards Intro Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 6 Typography elements (typeface, size, weight, style, leading, and kerning) are fundamental graphic design standards. Consistent typography provides readers with immediate visual cues to the hierarchy of information presented. The approved fonts will enhance legibility, accessibility, content and effectiveness of the greenway signage program. Font specifications are meant to reduce the guess work and streamline the design of a comprehensive identity system. Two font families are proposed for use on official Greenway signs. The fonts have been chosen for their legibility, availability, and ADA compliance. The approved fonts include several variations of typeface weights that should provide sufficient options. The selected fonts are common, and many times come embedded with graphic design applications. If necessary they are also readily available for purchase. Chaparral Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Chaparral Pro is a slab serif font from Adobe. Chaparral has varying letter proportions giving it a functional and accessible appearance with a touch of formality. Its recognizable style is legible in many sizes and weights and will allow for strong identity recognition through consistent use. Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Myriad Pro is a humanist sans-serif font from Adobe. Myriad Pro has clean lines, open shapes and precise letterfit which make it comfortable to read. Its wide variety of weights and widths provide a sufficient palette for numerous display types. Approved Fonts Fonts Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 7 Chaparral Pro (Regular 18pt) Use: Headers, Titles, Limited blocks of text No more than two styles should be used per sign Approved styles: Naugatuck River Greenway Regular Naugatuck River Greenway Bold Naugatuck River Greenway Bold Italic Naugatuck River Greenway Italic Fonts Title Font Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 8 Myriad Pro (Regular 18pt) – Use: Captions, paragraphs, and body text No more than two styles should be used per sign Approved Styles: Naugatuck River Greenway Regular Naugatuck River Greenway Bold Naugatuck River Greenway Bold Italic Naugatuck River Greenway Italic Naugatuck River Greenway Semibold Naugatuck River Greenway Semibold Italic Naugatuck River Greenway Bold Condensed Fonts Text Font Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 9 Official colors selected for the greenway reflect the natural environment in rich hues that compliment each other. The four primary colors: blue, green, blue gray, and white have been selected to establish a recognizable and consistent identity for the greenway and as such are the primary colors of the logo. The official colors should be incorporated on signs for a variety of uses including backgrounds, banners, and text. Primary text colors should be white and black with colored text used to emphasize key facts, interesting information and important graphics. Colors Color Palettes Blue Uses: Primary Accent, Text , Background Blue Gray Uses: Text, Accent, Background Green Uses: Accent, Text, Background White Uses: Text, Accent, Background Primary Colors Black Uses: Text, Accent, Background Light Gray Uses: Text, Accent, Background Dark Gray Uses: Primary Background Primary Colors Blue = R86 G160 B211 Green = R28 G116 B58 Blue Gray = R93 G135 B161 White = R255 G255 B255 Black = R0 G0 B0 Dark Gray = R105 B105 G105 Light Gray= R190 B190 G190 Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 10 Dark Blue R23 G74 B124 Light Blue R172 G212 B241 Green R50 G180 B74 Apple Green R141 G198 B63 Yellow Green R214 G224 B61 Cream R225 G234 B83 Orange R243 G115 B33 The accent colors above are meant to be a starting point for approved additional colors to be incorporated into official signage. Creativity and flexibility is encouraged and the addition of accent colors allows for variations in signage designs. Accent colors should be considered for use in backgrounds, graphics, and text. Accent colors are not to take the place of the approved primary colors in the logo. When the simplified logo is approved for use accent colors may be considered if their use will highlight the logo on certain backgrounds more effectively. Colors Accent Colors Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 11 Logo Naugatuck River Greenway Primary Logo The two logos above are approved for use on official greenway publications. The “NRG“ letters, river, and background for the “Naugatuck River Greenway” banner text should all be white. In cases where this is not possible or desired the simplified logo below should be used in the primary colors of: black, white, blue gray, dark gray, or gray. Accent colors can be used for the simplified logo and should be chosen based on the background color. Simplified Logo Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 12 Logo Sizing and Use The logo should always maintain a perfectly square shape. The logo’s vertical and horizontal dimensions are always a 1:1 ratio. The recommended minimum dimension are 1 inch by 1 inch with the tagline text and 1/2 inch by 1/2 inch without the tagline text. 2x 2x 1” x 1” Logo with text 1/2” x 1/2” Logo without text – Primary and Simplified versions Use of the logo should adhere to the following: Specific written permission must be obtained in order to use the logo. Permission to use the logo does not imply permission for any other future uses. Logos should not be reproduced from these guidelines. Digital files will be made available for use once permission is approved. The logo should not be altered in any manner. The logo should never be used within another graphic symbol or design. Logo Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 13 Universal Symbols Universal symbols are standards used on signage to achieve a consistent, recognizable, easy to read and understandable system of wayfinding and information gathering. The symbols shown are based on the Bureau of Land Management (BLM) Baseline Symbol Fonts and should be used on wayfinding signage and mapping. Digital File of Universal Symbols can be furnished upon request. Publications Map Symbols: Updated February 23, 2015 Map Pictographs Campfre Drinking water Information First aid Telephone Shelter Picnic area Parking Horseback riding (rental, guided tour) Trailhead Sledding Fishing Hospital Campground Recycling Ranger station Cross country ski trail Boat launch Swimming Stable Restrooms Bicycle trail Snowmobile trail Canoe access Litter receptacle Lodging Emergency telephone Wheelchair-accessible Common Map Pictographs Symbols Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 14 Universal Symbols Other Map Pictographs Wi-Fi MuseumScenic viewpoint Shelter cabin Flower viewing Metro station Waterfowl Uneven walkways Slippery steps Trailhead information Slippery ramp Hold hand rail Stay back from edge Emergencies Stay back from edge Watch for falling ice Bottles Closed captioning (CC) Wheelchair-accessible Interpretive exhibit Open captioning (OC) Large print Volume control telephone Braille Assistive listening systems Low vision access Sign language interpretation Live audio description Audio description Text Telephone (TTY ) service OTHER PICTOGRAPHS Fish hatchery Motorboating River rafting Fish ladder Fish cleaning Life jackets Men’s room Women’s room Sleeping shelter Trailer site Kayaking Fishing pier Winter Recreation area Snow-shoeing Ice shing Accommodations Accessibility Miscellaneous 2Miscellaneous 3 Miscellaneous 1 Last update: April 27, 2015 Services Water Recreation Land Recreation Winter Recreation Diving Hand launch/Small boat launch Personal watercraft Rowboating Wading Viewing area Point of interest Fire extinguisher Cans or bottles Snack bar Strollers Picnic shelter Playground Wildlife viewing Climbing Rock collecting All-terrain trail Exercise/Fitness Skateboarding Sleeping shelter Trash dumpster Firewood cutting Smoking Automobiles Trucks Tunnel Lookout tower Dam Falling rocks Wood gathering Walk on boardwalk Stay on trail Pedestrian crossing AT M Assistive listening systems T-coil compatible Ranger led events Hours of operation Maps Waterfall Passes and fees Things to do Directions Wilderness Brochure Calendar/Events Newspaper Safety/Caution/Alerts Walking / Walking tour Audio tour Baby changing station Quiet, please Silence mobile devices No mobile devices Elevator Star gazing Symbols Section | Graphic Standards: Section | Graphic Standards: NRG SIGNAGE DESIGN MANUAL | 15 Sign Designs The purpose of the signage designs are to provide a consistent and functional guide for implementing a uniform program of informational and wayfinding signage. The templates provided serve the purpose of creating a straightforward guide for the selection, layout, and material choice for each sign type. Fonts, colors, logos, etc. outlined in the Graphic Standards have been incorporated into the sign designs inorder to simplify selection and provide a consistent aesthetic for each sign type. Customization and design choices will still be necessary for a number of the signs’ content and graphics and personalization per town is encouraged to create a compelling series of signs along the entire greenway corridor. The sign templates include the following: Confidence marker Trailhead Wayfinding Trailhead Kiosk Trail & Roadside Wayfinding Advisory & Information Interpretive Waysides Temporary Information The family of signs are meant to identify and promote the greenway, local attractions, and local history. A variety of consistent sign types, sizes and layouts will allow for flexibility while identifying the greenway as one continuous resource for recreation, transportation, exercise, and education. Select sign designs, particularly any that may be used along roadways, adhere to the Manual of Uniform Traffic Control (MUTCD), however, before designing, ordering, or fabricating any signs the local municipality should be contacted and coordinated with to ensure the proposed signs comply with local ordinances including, but not limited to, size and location requirements. Similarly any signs proposed on state roads must be coordinated with the Connecticut Department of Transportation. Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 16 Confidence Marker Purpose: Identification The confidence marker is a useful tool to identify the location of the greenway and as its name suggests reinforces that the greenway user is on the correct route. These simple signs utilize the greenway logo to quickly designate the location of the greenway and any directional changes. The maker can be utilized for gaps in the greenway system where sections have not yet been constructed to designate an approved route allowing greenway users to successfully navigate between completed sections. Design: Sizes: 3.5” x 3.5” 3.5” x 4.5” There are two options for the size and content of the marker plate. One utilizes the logo only and is a 3.5” x 3.5” square while the second option is a 3.5” x 4.5” rectangle with the addition of an identifier text below the greenway logo. The option to include a location name under the logo is useful for such an extensive greenway that passes through 12 towns and countless local attractions. Directional Arrow: An additional separate 2.5” diameter directional arrow plate can be utilized to identify changes in directions, at intersections, and as additional wayfinding. Materials: 0.08”Aluminium Composite (UV Resistant) Location: Designated routes connecting completed sections of the greenway, typically on-road Trail crossings Points of Interest Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 17 Confidence Marker 3.5” 3.5” 2.5” diameter arrow plate Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 18 Confidence Marker 4.5” 3.5” 2.5” diameter arrow plate WATERTOWN Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 19 Trailhead Wayfinding Purpose: Identification Trailhead wayfinding signs should be utilized to identify and direct greenway users to points of access to the greenway system. This includes vehicular parking areas as well as dedicated bicycle and pedestrian access points. Design: Sizes: 48” x 12” (double post) 12” x 18” (single post) Materials: 0.08”Aluminium Location: Designated parking area entrances Points of access Intersections Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 20 Trailhead Wayfinding Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 21 Trailhead Kiosk Purpose: Orientation, Wayfinding Trailhead kiosks should be placed at all major greenway entrances. The role of the trailhead kiosk is to identify the location the viewer is currently at and what along the greenway route they can access from this location. The basic information all trailhead kiosks should depict includes: Map of the greenway of the immediate area terminating preferably at other trail heads Brief description of the trail section Walking distances to key features or attractions Safety information Rules and regulations Optional, but preferred, information includes: A map indicating where on the total greenway route you are located Nearby attractions not on the greenway route Where to find more information (scan code, website, social media link) Design: Sizes: 24” x 36” 30” x 42” 36” x 48” Materials: Composite (UV Resistant) High Pressure Laminate Orientation: Vertical Horizontal Location: Main greenway access points Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 22 Trailhead Kiosk Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 23 Trail & Roadside Wayfinding Purpose: Identification, Directional, Information, Trail and roadside wayfinding signs should be utilized to identify and direct to points of interest nearby. The signage should identify the greenway through use of the logo and then clearly identify the point of interest, the direction to navigate to the point of interest and if possible the distance. When used to direct users to the greenway itself the signs can be used effectively in conjunction with the confidence marker. This sign type provides an opportunity for local businesses and attractions to sponsor and pay for a sign along the greenway. Care should be taken to consolidate attractions on single signs to avoid sign clutter along the greeway corridor. Design: Sizes: 12” x 18” (single post) Removable blade size varies Materials: 0.08”Aluminium Composite (UV Resistant) High Pressure Laminate Steel Orientation: (Varies per sign type) Vertical Horizontal Low Profile Angled Panel (45 degree) Location: Along greenway shoulders Streetscapes Intersections Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 24 Trailside Wayfinding Trailblade Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 25 Trailside Wayfinding Advisory & Information Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 26 Trail & Roadside Wayfinding Banner Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 27 Trail & Roadside Wayfinding Removable Blades Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 28 Interpretive Waysides Purpose: Education, Engagement, & Exploration Interpretive wayside signs offer the opportunity to encourage exploration of the greenway system, its history, and its future. These signs give each community the greenway traverses the opportunity to highlight why the Naugatuck River corridor is so important and why users should promote and protect natural resources in their community. The sign content should increase the awareness of local assets including historical events, figures, or places, natural features, distinct cultures, wildlife, and conservation. These signs will be highly customizable in their content however the approved layout and sizes should not be altered in any way. Content needs to be interesting, concise, understandable and engaging in order to be successful. The signs should give a complete picture of their content but also prompt visitors to explore further on their own for more in-depth information and experiences. Means to access additional information such as websites, scan codes, and local libraries and historical societies should be provided. Design: Sizes: 24” x 36” 30”x 42” 36” x 48” Materials: High Pressure Laminate Orientation: Vertical Horizontal Low Profile Angled Panel (45 degree) – The wayside’s angle and position should channel the viewer’s attention in the direction of the signs content. Location: Highly visible locations oriented in relation to the sign content whenever feasible Trailheads Greenway shoulders Streetscapes Intersections Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 29 Interpretive Waysides Horizontal Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 30 Interpretive Waysides Vertical Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 31 Banners Purpose: Identification, Promotion Banners should be used to identify and promote the greenway and related attractions in order to attract users. Banners should be primarily graphic with little accompaning text. Any text that is used needs to be visible for both vehicles and pedestrians. Banners are an excellent and cost effective way to celebrate the greenway and let people know they are in close proximity to a unique natural resource. Banners can be mounted to existing light poles and utility poles with simple mounting hardware and brackets. Design: Sizes: 18” x 36” (typical) Custom sizes are available. Use of NRG logo on custom designs must be approved. Materials: Vinyl Canvas Location: Streetscapes Trailhead parking lots Banners Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 32 Pole Arm Banners Images shown are for graphic purposes only. Banner images are encouraged to be customized to promote a variety of activities, events, and locations along the entire greenway corridor and adjacent communities. Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 33 Temporary Signs Purpose: Identification, Promotion, Information Temporary signs are an inexpensive way to notify visitors of upcoming official greenway trail events and news. Temporary signs should be used sparingly and for a specific duration. Temporary signs must not be left in place beyond their useful time period. Overuse of temporary signs can lead to signage clutter and dismissiveness by viewers. Temporary signs are effective tools to educate viewers on new trail construction, upcoming events, trail closures and maintenance, and temporary safety concerns. Signs should be sized appropriately for their content and be of a material that will last their intend posted duration. Mounting temporary signs should be done with care so as to not damage any permanent structures they may be affixed to. Any temporary sign utilizing the official greenway logo must be approved prior to placement. Design: Sizes: 8.5” x 11” 11” x 17” Materials: Bond paper Cardstock Foamcore Laminated Paper Location: Varies Whenever possible temporary signs should be limited in use and duration Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 34 Temporary & Promotional 17" 11" large full logo text or additional graphic title 11" 8.5" 11" 17" 11" 8.5" title full logo full logo text or additional graphic Copyright Milone & MacBroom, Inc – 2015 Temporary Signs 11”x17” 8.5”x11” Designs Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 35 Sign Templates Each sign type has an individual digital file template that can be requested from the Naugatuck River Greenway Committee allowing communities to order specific signs. The templates provide the necessary framework to ensure all signs have the same dimensions, colors, and layout when necessary. The templates allow communities to use sign manufacturers of their choice but still ensure a consistent signage program. The sign templates should not be altered unless approved by the committee. Any changes approved by the committee that will be permanent to the signage program should be sent to the greenway communities to ensure the changes are incorporated into any new signs. Templates can be requested through: Naugatuck Valley Council of Governments 49 Leavenworth Street 3rd Floor, Waterbury CT, 06702 p. 203.489.0362 www.nvcogct.org Templates Section | Sign Standards: 24222222 36222222 bleed line 0.5222222 trim line full-fr base guide 0.75222222 mar TITLE int descriptions hi-r additional phot NR3.3222222 x 3.3222222 sponsors banner full bleed NRG SIGNAGE DESIGN MANUAL | 36 Confidence Marker Template Request File: NRG_Marker.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: bor bor NR 3.2222222 x 3.2222222 3/8222222 diamet (t mounting hole 2.5222222 diamet arr 3.5222222 0.15222222 0.15222222 3.5222222 NRG SIGNAGE DESIGN MANUAL | 37 Confidence Marker Template Request File: NRG_Marker.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: bor bor NR 3.2222222 x 3.2222222 T 3/8222222 diamet (t mounting hole 0.4222222 ht 2.5222222 diamet arr 4.5222222 0.2222222 0.15222222 0.15222222 3.5222222 NRG SIGNAGE DESIGN MANUAL | 38 48” x 12” Trailhead Wayfinding Template Request File: 48_12_Wayfind.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: River Greenway Naugatuck NR8222222 x 8222222 arr 5222222 x 5222222 12222222 48222222 0.375222222 1.25222222 1222222 1.25222222 bor 1.5222222 NRG SIGNAGE DESIGN MANUAL | 39 48” x 12” Trailhead Wayfinding DOT Template Request File: 48_12_Wayfind.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: arr5222222 x 5222222 backDO River Greenway Naugatuck 12222222 48222222 0.375222222 1222222 1222222 bor 1.5222222 NRG SIGNAGE DESIGN MANUAL | 40 12” x 18” Wayfinding Template Request File: 12_18_Wayfind.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 18222222 1.5222222 1.5222222 bor back NR10222222 x 8222222 arr 5222222 x 5222222 1.5222222 15222222 12222222 0.375222222 3/8222222 diamet (t mounting hole 18222222 0.375222222 1.5222222 1.5222222 bor NR6222222 x 7222222 arr 5222222 x 5222222 1.5222222 15222222 12222222 3/8222222 diamet (t mounting hole 18222222 1.5222222 1.5222222 bor NR10222222 x 8222222 arr 2222222 x 2222222 t 2222222 ht t 2222222 ht t 2222222 ht arr 2222222 x 2222222 arr 2222222 x 2222222 1.5222222 15222222 12222222 0.375222222 3/8222222 diamet (t mounting hole back NRG SIGNAGE DESIGN MANUAL | 41 24” x 36” Trailhead Kiosk Request File: 24_36_Wayside.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: bleed line 0.5222222 2.34222222 x 1.42222222 0.3222222 trim line 24222222 36222222 full-frguide 0.75222222 mar NR4.2222222 x 4.2222222 use back TITLE t optional t seal or other 008B0086008700900096008B03D0008B00870094 map/gr location in cont within t use of is encour t postings map/gr sponsors sponsors sponsors NRG SIGNAGE DESIGN MANUAL | 42 Trailblade Template Request File: Trailblade.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 48222222 9.5222222 1222222 1.5222222 1222222 21.5222222 16222222 8222222 NR t8222222 x 2222222 color mile mak8222222 x 2222222 a6222222 x 17222222 NRG SIGNAGE DESIGN MANUAL | 43 18” x 36” Wayfinding Template Request File: 18_36_Wayfind.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 36222222 1.5222222 2222222 1.5222222 0.5222222 0.5222222 min. 1222222 max. 0.5222222 0.5222222 min.1222222 max. 18222222 t NR int 4222222 x 4.5222222 008F009100970090009600030084009100960096 TITLE sub title map or gr t tr t local attr NRG SIGNAGE DESIGN MANUAL | 44 24” x 36” Wayside Template Request File: 24_36_Wayside.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 24222222 36222222 bleed line 0.5222222 trim line full-fr base guide 0.75222222 mar TITLE int descriptions hi-r additional phot NR 3.3222222 x 3.3222222 sponsors banner full bleed NRG SIGNAGE DESIGN MANUAL | 45 24” x 36” Wayside Template Vertical Request File: 24_36_Wayside.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: bleed line 0.5222222 2.34222222 x 1.42222222 0.3222222 trim line 24222222 36222222 2.7222222 4222222 full-fr guide 0.75222222 mar NR int 5222222 x 5.5222222 TITLE sub title sponsors sponsors sponsors optional- series of local phot ri cust t r t banner full bleed NRG SIGNAGE DESIGN MANUAL | 46 Wayfinding Banner Template Request File: Wayfind_Banner.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 72222222 min. 1.5222222 1.5222222 1.5222222 1222222 16222222 96222222 max. 2.5222222 ht color map of portion or entirgr t16222222 x 3222222 gr accent color logo 5222222 x 5222222 t 4222222 diamet Naugatuck River Greenway NRG SIGNAGE DESIGN MANUAL | 47 Pole Banner Template Request File: Pole_Banner.indd Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 36222222 2222222 1.5222222 1.5222222 1222222 0.5222222 min.1222222 max. 18222222 t banner arm pock banner arm pock cust double sided gr commer NR int 4.5222222 x 4.5222222 NRG SIGNAGE DESIGN MANUAL | 48 8.5”x 11” Temporary Template Request File: 8.5_11_Temp.ind (file contains both portrait & landscape layouts) Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 8.5222222 bor 11222222 0.1222222 NR 1.5222222 x 1.5222222 t9222222x 4.5222222 0.5222222 title 0.6222222 8.5222222 bor 11222222 0.1222222 NR 1.5222222 x 1.5222222 t4.5222222x 9222222 0.5222222 0.6222222 title NRG SIGNAGE DESIGN MANUAL | 49 11”x17” Temporary Template Request File: 11_17_Temp.ind (file contains both portrait & landscape layouts) Note: Template image shown is not to scale and is for reference only. Templates Section | Sign Standards: 11222222 bor 17222222 0.375222222 NR 7222222 x 7222222 t 7222222x 8222222 17222222 bor NR 2.5222222 x 2.5222222 t7222222x 10222222 11222222 0.375222222 0.6222222 0.6222222 NRG SIGNAGE DESIGN MANUAL | 50 Site Selection Proper placement of signs in the landscape is paramount to their effectiveness. A well designed sign that is installed in a location that is secluded, irrelevant, or obtrusive can lead to frustration, confusion, or lack of interest from prospective viewers. The graphic below is a depiction of a typical signage package layout. This graphic does not cover all potential sites but is meant to give an overview of the most typically utilized locations. Prior to any sign installation local codes and officials should be consulted. General Guidelines Trailhead wayfinding signs shall be placed on or near park signs, at designated parking facilities, at intersections with main streets, and major greenway intersections and trailheads. Trailhead kiosks shall be placed at main collection points, parking lots and at the intersection of major trail systems. Wayfinding signs shall be placed at intersections with main streets, greenway intersections, or other locations where clarification is needed. Wayfinding signs shall be located at least 50 feet prior to the destination. At termination points in areas of future development, temporary signs shall be placed stating: “Trail Ends. For future development information, contact (list contact agency) at (list phone number) or at (list website)”. Installation Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 51 W1 W3 R1 T3 W1 R1 W3 NAUGATUCK RIVER GREENWAY PARKING NAUGATUCK RIVER T2 T1 W2 P1 BUILDING SIDEWALK Site Selection Diagram Sign Location Legend Wayfinding W1 Trailhead Wayfinding W2 Roadside Wayfinding W3 Trailside Wayfinding Informational T1 Trailhead Kiosk T2 Interpretive Wayside T3 Advisory Promotion P1 Banner Regulatory R1 Stop Sign The graphic depiction is meant only as a diagram to illustrate typical sign locations in reference to common physical features. The graphic is not to scale and should only be used as a reference when determining prospective sign locations. Black filled triangle indicates viewing direction. Installation Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 52 Sign Installation Signs should be installed in accordance with local codes as well as AASHTO and MUTCD guidelines. When applicable manufacturers’ recommendations for sign assembly and installation should be followed. In general the following recommendations should be considered prior to any sign installation. Typical installations include either direct burial of posts or posts set on concrete footings. Sign posts and footings should be sized to accommodate the specified sign and installed to a depth of 42 inches below grade to provide frost protection. Proper clearance around signs is important. Correct sign mounting along trails, sidewalks and roadways is critical to accommodate a safe travelling distance from obstructions and fixed objects. Signs should be placed on the right-hand side of the greenway. Post mounted signs should not be mounted less than 2 feet from the edge of the sign to the edge of the paved greenway. Post mounted signs should be mounted at a height not less than 5 feet from the bottom of the sign to adjacent finished grade. Wayfinding, informational, and interpretive signs should be installed in areas that allow for trail users to exit the travel way of the greenway safely and then stand and view the sign without obstructing the greenway. Areas for viewing signs should be of a firm and stable surface. If proper clearances cannot be achieved then additional warning signs, object markers or enhanced visuals such as reflectors should be used. Whenever possible signs should be installed on public property. For any case where this is not achievable the private property owner must be contacted and the appropriate installation rights gained. Sign posts, foundations and mountings shall be so constructed as to hold signs in a proper and permanent position, and to resist swaying in the wind or displacement by vandalism. Refer to sign details for specific requirements for installation materials and hardware. Important Note : All traffic control, regulatory and warning signs must be installed in accordance with the Manual on Uniform Traffic Control Devices. Installation Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 53 Sign Installation Diagrams Installation Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 54 Sign Installation Diagrams Installation Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 55 Sign Materials Sign Panels Aluminium: Is a cost effective and durable sign material that is ready available and easily ordered from many sources. Typically 0.08” thickness. Aluminium Composite: Made from .012 sheets of aluminium laminated on both sides to a premium grade polymer Retroreflective sheeting should be used on aluminium products within parking areas and along roadways. High Pressure Composite Laminate: Is a durable product that allows for custom graphics and special coatings to be incorporated into the sign panel. The product typically consists of a high resolution print “sandwiched” between plastic and resin impregnated sheets that when heated to high temperatures create a thermoset plastic product that does not delaminate. This product is typically a higher cost but provides a long durable shelf life with the added benefit of vandal proof coatings integral to the panel. Sign Posts and Frames Wood: 4×4 pressure treated post can be used however it is recommended that 5×5 or 6×6 post be used whenever possible to reduce the risk of warping and checking of the wood. Metal: Square and round steel or aluminum posts of varying sizes can be used. For single post signs it is recommended that sizes no less than 2” be used. Post should typically be painted to provide a more finish aesthetic. Fixed posts should be used in areas where vehicles are unlikely. Breakaway posts should be used near parking and roadways where fixed objects should be avoided. Sign Bases Direct Burial Concrete Footing Concrete Footing with Steel Cleat Installation Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 56 Sign Details The following details are meant as a guide for installation methods and materials. There are numerous methods and materials to erect and affix signage to various materials and structures. The following details are meant to depict a range of typical construction methods and materials that have proven durable and will allow for customization based on sign type, location, and budget. All signs coordinated through a sign manufacturer should be installed per the manufacturer’s recommendations and instructions. Details Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 57 Details Section | Sign Standards: 3′ – 6″MIN. 2ft TRAIL NOTES : 1. AMOUNT OF HARDWARE REQUIRED FOR EACH OF ALL MOUNTING HARDWARE TO BE STAINLESS-STEEL, VANDAL-PROOF, AND APPROVED BY ENGINEER PRIOR (TYP). 5′ 4″ 3/8″X2″LONG STAINLESS LAG HARDWARE SHALL BE VANDAL RESISTANT APPROVED BY ENGINEER MIN TO 4″(TYP) No.6 STONE 6″ WOOD POST MOUNTING – SIGN FACE N.T.S. SIGN WOOD 12″ PLAN 4.5″ 4.5″ WOOD 12″ SIGN WOOD POST L-BRACKET – SIDE MOUNT N.T.S. 002F00100045005500440046004E0048005700030036004C00470048000300300052005800510057 LAG TO WOOD POST “L” 2 COLOR 1/4” VANDAL RESISTANT MOUNTING HARDWARE PER MANUFACTURER 1.5ft 002600520053005C0055004C004A004B005700030030004C004F00520051004800030009000300300044004600250055005200520050000F0003002C005100460003001000030015001300140019 NRG SIGNAGE DESIGN MANUAL | 58 Details Section | Sign Standards: 24222222 24222222 NRG SIGNAGE DESIGN MANUAL | 59 Details Section | Sign Standards: 72222222 96222222 96222222 78222222 30222222 16222222 72222222 114222222 16222222 48222222 36222222 36222222 48222222 NRG SIGNAGE DESIGN MANUAL | 60 3″x3″ SQUARE STEEL POST SURFACE MOUNT PLATE SEE ENLARGEMENT 1/2″ THICK HIGH PRESSURE LAMINATE SIGN PANEL (INFORMATION AND DESIGN TO BE DETERMINED) 3″x3″ SQUARE STEEL POST ADJUSTABLE MOUNTING “L” BRACKET MOUNTED SIGN PANEL RECESSED 1/2″ 3″x3″ SQUARESTEEL POST 6″x6″x3/8″ STEEL PLATE 5/8″ DIAM. HOLE TYPICAL OF (4) 2″ NOTES: 1. SIGN PANEL TO BE MOUNTED WITH STAINLESS STEEL BUTTON-HEAD ANTI-VANDAL SCREWS, 1/2″(L)x1/4″- 20 THREAD. 2. REFER TO SPECIFICATIONS FOR APPROVED MANUFACTURER AND MODEL. 3. ALL SUPPORT POST MOUNTING PLATES TO HAVE BASE COVER TO HIDE MOUNTING HARDWARE. ALL SUPPORTS AND HARDWARE TO BE COLOR: BLACK. 4. CONCRETE FOUNDATION IN ACCORDANCE WITH SIGN MANUFACTURERS RECOMMENDATIONS. CONTRACTOR TO SUBMIT SHOP DRAWINGS FOR REVIEW AND APPROVAL. 2″ C L 1/2″ N.T.S. INFORMATION SIGN – DOUBLE POST Copyright Milone & MacBroom, Inc – 2016 Details Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 61 18"Ø SECTION ELEVATION TS6x6x 12" WELDED TO STEEL BASE PLATE 24"Ø CONCRETE FOOTING (8) – 34"Ø GALVANIZED ANCHOR BOLTS W/ MIN 10" EMBEDMENT 12"x12"x 12" STEEL BASE PLATE TS6x6x 12" WELDED TO STEEL BASE PLATE 8" 2" 2" 1′-0" (2) 34"Ø THRU BOLTS 3" (TYP.) GRAPHIC TRAIL SIGN BRACKET DETAIL SCALE: 34" = 1′-0" NOTES: 1. AFTER THE TS SECTION IS WELDED TO THE BASE PLATE, THE ENTIRE BRACKET IS TO BE HOT-DIPPED GALVANIZED. 2. PROVIDE SHOP DRAWINGS FOR TRIM BOARD AND STEEL BRACKET FOR APPROVAL. Timber Post with Steel Bracket Copyright Milone & MacBroom, Inc – 2016 Details Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 62 REMOVABLE SIGN PANEL POST DETAIL N.T.S. POST CAP SIGN PANEL (SIZE VARIES)CONCEALED MOUNTING BRACKET FASTENED TO BOTH SIDES OF SIGN POST CAP FASTENER 3” SQUARE ALUMINUM POST Copyright Milone & MacBroom, Inc – 2016 Details Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 63 Center Mount Sign Bracket Slip Over Bracket TYPICAL POST MOUNTING BRACKETS N.T.S. AFTER MARKET POLE BANNER MOUNTING BRACKETS N.T.S. NOTES: 1. KITS TYPICALLY INCLUDE: 1.1. ALUMINUM BRACKETS 1.2. FIBERGLASS ARMS AND PINS 1.3. END CAPS 1.4. STAINLESS STEEL QUICK BANDS 1.5. TIE WRAPS Pole mounting bracket Typical Bracket Kit Copyright Milone & MacBroom, Inc – 2016 Details Section | Sign Standards: NRG SIGNAGE DESIGN MANUAL | 64 Sign Maintenance Maintenance is a critical component to a successful signage and branding campaign. Faded, outdated, or damaged signs reflect a state of neglect and disregard for the very resource that is trying to be promoted. Maintained facilities promote a positive user experience and can increase stewardship of the greenway. The following general recommendations should be considered to ensure a functional life for the signs. Keep a record of location, type and year signs have been installed. Inspect all signs annually. Clean all signs at time of inspection. Reapply anti-vandal coatings, and protective waxes where appropriate. Replace any out-of-date signage. Remove and replace damaged signs. If a location has a perpetual issue with vandals find an alternative location. Prune or remove any vegetation that may have grown and is now reducing visibility. Inspect area around signs to ensure a stable and firm walking surface is provided where needed. Maintenance Section | Sign Standards: